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De Cultuur Bewust!-gids geeft toeristen en zakenlieden belangrijke informatie met betrekking tot de cultuur van alledag in het land van bestemming. Anders dan in de gebruikelijke reisgidsen wordt de lezer in deze reeks bijgespijkerd op het gebied van omgangsvormen, normen en waarden, hoe zich te gedragen en wat verwacht mag worden op zakelijk en sociaal gebied. Het zijn beknopte zakformaatgidsen met interessante wetenswaardigheden over het dagelijks leven. Een must voor iedereen die naar het buitenland gaat voor vakantie, studie of werk. Culture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships. Peru is associated with ancient civilizations, awe-inspiring Inca cities, ruthless conquistadores, spectacular Andean scenery, astonishing biodiversity, and colorful woven textiles. All true--but visitors will find a great deal more to Peru than this. The two distinctive cultures that first encountered each other five hundred years ago have, progressively, integrated. This process of mixing, however, raises questions about Peruvian identity. Peruvian society is divided between the wealthy, Westernized, coastal urban populations and the poorer, traditional, indigenous peoples, many of whom have migrated from the Andes to the cities. Since the flight of the discredited President Fujimori in 2000 there has been a surge of economic growth and development, and continuing social inequality. Peruvians are increasingly embracing consumerism, but for their happiness they still depend on each other, and the family is paramount. This new, updated edition of Culture Smart! Peru charts the rapid changes taking place in the country, including the election in 2011 of the left-leaning President Ollanta Humala, the third democratically elected president in a row. It describes how history and geography have shaped contemporary Peruvian values and attitudes. It provides insights into religious and public life, and reveals what people are like at home, in business, and in their social lives. Most Peruvians are laid-back and surprisingly calm and carefree, given the many uncertainties they face. They are outgoing and sociable. Get to know them, and they will respond with warmth and generosity.
