The Triple Layered Business Model Canvas in practice (Paperback)
The traditional, “old” economic mindset - centered on linear growth as the primary goal - is a thing of the past. Long-term, circular thinking is the new focus. But how do you combine economic prosperity with environmental benefits and human well-being? The Triple Layered Business Model Canvas has proven to be a clear, accessible and logical model for learning to think about “new economics.” The model consists of three layers, starting with the ECONOMIC LAYER, where you describe how you create, realize and deliver value. This first layer stems from the Business Model Canvas, which is widely used in practice and study. The second layer is the ECOLOGICAL LAYER, and the third is the SOCIAL LAYER. Each layer features nine building blocks that are explained and illustrated using examples from real companies. What makes this book unique is the combination of the above three layers with a fourth: the PERSONAL LAYER. This last layer stems from the Business Model You, where the focus is on you.
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