Global Marketing (Paperback)

0
Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition is the leading textbook for the work of marketers all around the world, ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the n...

Verkopers met dit product

Verkoper
Bezorging
Prijs

Anderen bekeken ook

Digital Marketing Fundamentals (Hardback)
Digital Marketing Fundamentals (Hardback)
• First fully-fledged textbook on digital marketing that covers the entire marketing process; • with contributions from more than 20 online marketing specialists • English edition of the Dutch standard issue Basisboek Online Marketing. Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and case studies. The Dutch version of this book (Basisboek Online Marketing ) has become a standard issue in The Netherlands. Digital Marketing Fundamentals is very suitable for commercial and management courses in higher education. In Digital Marketing Fundamentals, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the internet for market research, product development and realisation, branding, customer
79,95
Reisgids Global Coffee tour | Lonely Planet
Reisgids Global Coffee tour | Lonely Planet
Packed with over 150 amazing coffee experiences in 37 countries, from its birthplace in East Africa, to modern-day Cuba, the United States, Australia and the UK, this follow-up to our hugely popular Global Beer Tour features legendary espresso bars, plantation tours, urban roasteries and must-visit cafes.   Inside this definitive guide to coffee tasting around the world, you'll discover exactly where to go and what to try, plus illustrated spreads on roasting coffee, cocktails, brewing techniques and more. The places you'll learn about in Lonely Planet's Global Coffee Tour and visit aren't just cafes - they're meccas for coffee lovers, offering insight into the local culture and the history, personalities, passion and creativity behind each coffee.   Discover each country's top five, must-drink coffees    Learn how to order a coffee in the local language    Explore each area with our itinerary of local things to do    Find coffee classes and learn about roasting and brewing    Packed …
21,95
Wandelgids 100 outstanding British Walks | Ordnance Survey
Wandelgids 100 outstanding British Walks | Ordnance Survey
Beschrijving van de 100 mooiste Pathfinder wandelingen in Engeland, Wales en Schotland. Uitstekende beschrijving van de route met een zeer duidelijke topografische kaart waarop de route is ingetekend.  This magnificent compendium of outstanding British walks brings together the finest selection of Pathfinder Walks in Britain s officially designated places of scenic beauty and historic interest: National Parks, Areas of Outstanding Natural Beauty, National Scenic Areas, Heritage Coast, National Trails and UNESCO World Heritage Sites. There are 100 walking gems in this collection, recommended by a group of experienced authors and guides. The walks span a range of distances and degrees of challenge and are organised by region with coverage across England, Wales and Scotland. 100 Outstanding British Walks is lavishly illustrated with stunning landscape photography and informative introductions to each of the walks. It is designed to be enjoyed at home, while the OS Maps app provides the p…
27,95
Reisinspiratieboek The Rough Guide to the A-Z of Travel | Rough Guides
Reisinspiratieboek The Rough Guide to the A-Z of Travel | Rough Guides
The Rough Guide to the A-Z of Travel - the latest picture-packed addition to Rough Guides' Inspiration range - showcases exceptional global destinations for every budget in an inspirational, recommendation-rich coffee-table book. From vibrant cities, to nature hotspots, The Rough Guide to the A-Z of Travel highlights dozens of outstanding global destinations that offer unforgettable travel experiences for all kinds of budgets. As such, it's the ideal gift for every kind of traveller, from intrepid backpackers looking to travel on a shoestring, to big-spenders who are in the market for once-in-a-lifetime luxury experiences. At once inspirational and practical, The Rough Guide to the A-Z of Travel features three destinations per letter, each of them categorised by budget - shoestring, mid-budget, and luxury travel. Every entry boasts a pithy overview of why you should visit the destination, with a round-up of the best places to visit, stay and eat, according to the particular budget. Bu…
34,95
Atlas The Times Mini Atlas of the World | Collins
Atlas The Times Mini Atlas of the World | Collins
De kleinste uitvoering van de beste atlas ter wereld! Ook deze mini uitvoering is mooi van kleur en uiterlijk: een leuke kado voor een schappelijke prijs. A pocket-sized Times Atlas of the World packed with the essentials. Fully revised and improved to take account of all recent changes from around the world. Complete map coverage of the world is provided with the accuracy and authority for which Times atlases are renowned. This new edition of The Times Mini Atlas of the World has been fully revised to bring all the maps and geographical information completely up to date. As with all the atlases in the Times range it offers great authority, outstanding quality and attention to detail. FULLY UPDATED The 117 pages of reference maps have been completely updated to provide accurate, accessible and attractive coverage of the whole world. The introductory section covers major world geographical themes -- from climate and environment to population and urbanization -- giving a global snapshot…
13,95
Reisgids Road Trips Lonely Planet Iceland's Ring Road | Lonely Planet
Reisgids Road Trips Lonely Planet Iceland's Ring Road | Lonely Planet
Handige kleine reisgids over dit specifieke deel waarbij je allerlei suggesties krijgt om naast en bij de hoofdroute leuke dingen te doen. Goede kaartjes, veel praktische informatie Discover the freedom of the open road with Lonely Planet's Iceland's Ring Road. This trusted travel companion features 5 amazing road trips, from 1-day escapes to 5-day adventures. Marvel at majestic glaciers, discover Reykjavik, and swim in the Blue Lagoon. Get to Iceland, rent a car, and hit the road! Inside Lonely Planet's Iceland's Ring Road: Lavish colour and gorgeous photography throughout Itineraries and planning advice to pick the right tailored routes for your needs and interests Get around easily - easy-to-read, full-colour route maps, detailed directions Insider tips to get around like a local, avoid trouble spots and be safe on the road - local driving rules, parking, toll roads Essential infoat your fingertips - hours of operation, phone numbers, websites, prices Honest reviews for all budget…
11,50
Reisgids Global Beer Tour | Lonely Planet
Reisgids Global Beer Tour | Lonely Planet
Leuke thematische reisgids waarin je de beste brouwerijen van de wereld vindt.   Explore the vibrant world of craft beer with Lonely Planet’s ale experts. We’ve selected the finest tap rooms, bars and breweries that thirsty travellers can visit in 30 countries around the world. Discover where they are, which beers to sample, and learn about local places of interest to create complete itineraries. Each country is introduced by a beer expert and includes notes on regional beverages that shouldn’t be missed.   The craft beer revolution has seen waves of breweries open up to the public, not just in the United States, the UK and Australia, where the trend is well established, but all over the world. Visit European beer capitals in Belgium, Italy and Germany, and sample local favourites in Canada, Australia and New Zealand. In Asia, explore hotspots in Japan, Vietnam and China, then venture to South America, Africa and the Middle East.   Each brewery profile is accompanied by a selection of…
20,95
Reisgids Culture Smart! UAE | Kuperard
Reisgids Culture Smart! UAE | Kuperard
De Culture Smart!-gids geeft toeristen en zakenlieden belangrijke informatie met betrekking tot de cultuur van alledag in het land van bestemming. Anders dan in de gebruikelijke reisgidsen wordt de lezer in deze reeks bijgespijkerd op het gebied van omgangsvormen, normen en waarden, hoe zich te gedragen en wat verwacht mag worden op zakelijk en sociaal gebied. Het zijn beknopte zakformaatgidsen met interessante wetenswaardigheden over het dagelijks leven. Een must voor iedereen die naar het buitenland gaat voor vakantie, studie of werk. Culture Smart! UAE introduces you to the history and culture of the Emiratis, tells you what to embrace and what to avoid, and smooths your path toward full enjoyment of a fascinating experience.   The United Arab Emirates, on the southeastern coast of the Arabian Gulf, is at once one of the most conservative societies in the world and one of the most forward-looking. Only a couple of generations ago it was a poor desert land, a confederation of tribal…
14,95
Reisgids Caribbean Cruises | Insight Guides
Reisgids Caribbean Cruises | Insight Guides
Een rijk geillustreerde reisgids met diepgaande teksten: één van de beste reisgidsen die er bestaan. Eerste deel bestaat uit een beschrijving van de unieke aspecten van de regio, daarna een deel echte reisgids en als afsluiting een deel met praktische informatie. De uitstekende informatie wordt vergezeld van prachtige foto's en heldere kaarten. Niet alleen om mee te nemen, maar ook om vooraf en zelfs achteraf weer in de stemming te komen. Insight Guide Caribbean Cruises is your comprehensive guide book to cruising the Caribbean, with full-color photos throughout combining with the lively narrative. Our inspirational "Best of Caribbean Cruising" section outlines top attractions and activities not to be missed, while features by local writers cover not just the cruising angle but the cultural one too. Get to grips with the world of cruising: from choosing the right cruise for you and planning onboard activities vs shore excursions, to glimpses behind the scenes, cruiseship cuisine and p…
25,95
Reisgids New Zealand - Nieuw Zeeland | Rough Guides
Reisgids New Zealand - Nieuw Zeeland | Rough Guides
Zeer goede reisgids voor zowel de georganiseerde maar vooral voor de zelfstandige reiziger. Boordevol informatie over reizen, slapen, eten, maar ook musea en cultuur. Voor veel landen meestal completer en beter dan de Lonely Planet ! This practical travel guide to New Zealand features detailed factual travel tips and points-of-interest structured lists of all iconic must-see sights as well as some off-the-beaten-track treasures. Our itinerary suggestions and expert author picks of things to see and do will make it a perfect companion both, ahead of your trip and on the ground. This New Zealand guide book is packed full of details on how to get there and around, pre-departure information and top time-saving tips, including a visual list of things not to miss. Our colour-coded maps make New Zealand easier to navigate while you're there. This guide book to New Zealand has been fully updated post-COVID-19 and it comes with a free eBook.   The Rough Guide to New Zealand covers: Auckland…
27,95

Klanten-reviews van Global Marketing (Paperback)

Er zijn nog geen beoordelingen voor dit productBen jij de eerste die een review plaatst?

Meer over Global Marketing (Paperback)

Productomschrijving

Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition is the leading textbook for the work of marketers all around the world, ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level. With a wealth of new and updated features, the book covers the latest technologies, trends and practices in Global Marketing, including AI, subscription-based pricing and omnichannel strategies. Its numerous pedagogical features, clear structure and real-world applications make this book the definitive guide in global marketing and the most up-to-date text around the discipline.

Verken gerelateerde categorieën

Webshop.nl maakt gebruik van cookies. Ga je verder op onze website, ga dan akkoord met het plaatsen van cookies en de verwerking van deze data door ons en vermelde partners.